Corporate identity working together
Corporate Identity
Identity – The visual aspects that form part of the overall brand.
Corporate identity can be a somewhat complex term for businesses to understand because it refers to various concepts. Essentially, a corporate identity consists of all the components a business uses to differentiate its organization and reach a specific audience.
Similar to a brand, corporate identities help organizations to shape public perceptions.
An effective corporate identity should empower a company to highlight its unique personality, share its values with its target audience, and develop brand equity.
More than just a tool for promoting businesses to consumers, corporate identities can also assist with attracting talent and stakeholders to an organization, paving the way for rapid growth.
SA1 Docklands, Swansea
SA1 is a 40ha mixed use dockland regeneration project set in the historic port of Swansea with numerous grade II listed buildings.
The development within the site comprises residential apartments; office buildings; cafés, bars and restaurants; and the Swansea sailbridge and marina.
On behalf of the Welsh Government I produced the Illustrative Masterplan and Detailed Urban Design Guide which contains development guidance for the Leisure Quarter which has proposed uses such as cafés, bars, restaurants and and hotel.
A Green Energy Facility at Balaclava Bay in Portland Harbour will generate 17.8MW of green electricity, enough to power around 9,000 homes.
The proposed Facility will be fuelled by vegetable oil comprising a mixture of sustainably sourced palm oil, as well as soyabean, Jatropha and palm stearin oils
(sometimes termed biomass). These are all grown as ‘dedicated energy crops’ and are independently certif ied to ensure that they are sustainable.
Design work included a brand and visual identity for two public consultation events and produced a range of literature which included:
• Invitations and promotional posters;
• Exhibition panels;
• Questionnaires;
• Summary leaf lets;
• Planning Application and Environmental Statement folders.
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