Dyson’s New Responsive e-commerce Website & Digital Media Creation

Dyson Ltd – Website redesign

Rollout the new responsive Dyson e-commerce website across multiple markets from the GB site base.

We took what others learned from the GB rollout and fixed many issues in the process and workflow making Dyson Canada the most successful rollout in terms of design, build and testing.

I take my client’s privacy seriously and would like to protect the intellectual property of Dyson Ltd, so I’m unable to show much of our process involved and the technology we used, but please feel free to browse the website.[/vc_column_text][/vc_column][/vc_row]

Out with the Old

In with the New

I initially joined Dyson as a freelance Designer back in 2016. This was an exciting period when Dyson realised its website was not fit for its purpose. In our ever-changing digital world, the shopping experience just fell short.

I worked alongside a team of developers, fellow creatives, and copywriters, through to project managers and product owners. This teamwork ensured the successful launch of the new mobile-first re-vamp. This was Dyson’s biggest digital transformation in over a decade.

After successfully launching our flagship GB website, I was then given a permanent role and my own team to take the entire e-commerce platform and continue the rollout for a further 51 websites including Ireland, Canada, the US and Europe.